I was in the ninth grade, and I looked at my mom and I said, Can a Black girl be senior class president? In a week dominated by headlines on the horrific Parkland, Florida, school massacre and Russian indictments, Marshall had not yet heard about the scathing expose on the Mavericks organization published by Sports Illustrated, tipping off the latest sexual harassment scandal in corporate Americaand one of the worst. Dallas Mavericks CEO and Yahoo Board Member, Cynt Marshall talks about thriving through the unexpected and how the past informs the future in conversation with former . Period, she says, for emphasis. And today she is the first black female CEO in the NBA,having taken the helm at the Mavericks in 2018 to clean up the league's toxic work culture. Cynt Marshall: Right. has been Cynt Marshall's mantra since her start at AT&T and now as the CEO of the Dallas Mavericks. We need that same kind of mindset everywhere in corporate America. I think we all are. While her father survived the incident, Marshal did not forget it. However, the characterization of a misogynistic corporate culture riddled by both subtle and overt inappropriateness, as well as outright predatory and abusive physical and sexual behavior, quickly became clear. . RT @dallasmavs: Join us in wishing @luka7doncic a very Happy Birthday! And Marshall says Cuban's decision is having a ripple effect. I think I will keep them. If nothing else, I am proud of the speak-up culture we have. At the time the book was published, Marshall was a senior executive at AT&T in Silicon Valley. I mean, Im used to it. She joins "CBS Mornings" to talk about her book, "You've Been Chosen: Thriving Through the . I have found in my professional 41 years that most people get up every morning and they want to do good things. The more people you have to deal with, the more theyre looking at you and every move you make. You have reached your limit of free articles. She brought a 100 day plan, transparency . Our values are character, respect, authenticity, fairness, teamwork and safetyboth physical and emotional safety. Cynt Marshall Born: December 15, 1959 (age 62years), Richmond, California, United States, Cynt Marshall Books only: You've Been Chosen: Thriving Through the Unexpected, Cynt Marshall Education: University of California, Berkeley. I know how to put together business plans. 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Use of this site constitutes acceptance of our, Digital And so I have learned from my 36 years at AT&T about the value of . Tyler Perry on how he hires: 'I'm always looking for the underdog', Neuroscientist: Skip breakfast sometimes and 2 other simple tips to boost your brain performance, NFL Hall-of-Famer Terrell Davis' money advice to young athletes: 'Write your own checks', Get Make It newsletters delivered to your inbox, Learn more about the world of CNBC Make It, 2023 CNBC LLC. Performance & security by Cloudflare. Everything he told me in that first call came out in the press over the next few days. All Rights Reserved. 4.7. But soon Marshall got an unexpected text message from billionaire Mark Cuban, owner of the Dallas Mavericks. In this case, we did not have a set of values that the Mavs operated under. All Rights Reserved. The book is meant to debunk the adage "nice guys finish last" in business. When Ive had larger organizations. The chief executive officer of the Dallas Mavericks Cynthia Marshall has become the first black female CEO in the history of the National Basketball Association. 54th #NAACPImageAwards #OurStories #OurCulture #OurExcellence pic.twitter.com/NKn1VqAJcG. And there's not a day that goes by when I don't realize just how blessed I am to still be here," Marshall said. While her family struggled to make ends meet, she also had to deal with an abusive father. In 2018, after nearly four decades in leadership at AT&T, she became the CEO of the Dallas Mavericks and the first Black woman CEO in NBA history. "It's . You can help Wikipedia by expanding it. But being first is nothing new for her. At 28, she also still listens to mom and offers to carry my purse. This button displays the currently selected search type. It turned out that when the prospective client arrived at the airport, an executive from one of the consulting firms neglected to help with her bags," the book said. About Today, 50% are women and 47% are people of color, according to a Mavericks spokesperson. In fact, I was once told not to speak so loudly," Marshall remembers. Women of Power TECH, PODCASTS And she should know. Marshall was raised in Richmond, California with three siblings. Home. Weve got some systemic issues in the criminal justice system. She retired in 2017, and founded the consulting firm Managing Resources. "I give it to everybody who joins my leadership team as required reading because at the end of the day, you have to be nice. All eyes will now be on Marshall, as she attempts to manage both the fallout and rebuilding of this beleaguered NBA franchise. Marshall is a cancer survivor. I know women deal with it. By 2018, Cuban, who purchased a majority stake in the Mavericks in 2000, was in crisis mode after an investigation revealed 20 years of sexual harassment and workplace misconduct issues within the Mavericks organization. Billionaire Mark Cuban called Cynthia "Cynt" Marshall in early 2018 to ask if she would be the CEO of his disgraced basketball franchise, the Dallas Mavericks, after a months-long Sport . 100 %. Maybelle Blair & Cynt Marshall | The 2022 MAKERS Conference. Here's what they say: "Every time you smile at a messenger, laugh at a coworker's joke, thank an assistant, or a treat a stranger with graciousness and respect, you throw off positive energy," the book says. INFORMATION Cynt Marshall has been a dynamic force for inclusion and diversity within the Mavericks organization and over a 36-year career at AT&T. When Cynt was hired as new the CEO of the Mavs in March 2018, she set her sights on a culture transformation. BLACK ENTERPRISE is the premier business, investing, and wealth-building resource for African Americans. For example, Black children make up 22% of the population in Dallas County, but they made up 46% of the foster care system. Im always talking about being mad and making a difference. "I refused. #TheWomanKing Our goal is for the Dallas Mavericks organization to be a great place to work for everyone, a place of character where all individuals feel safe and feel good about going to work, and are held accountable for their actions., Like most movements these days, Marshall signals a new day at the Mavericks with the introduction of a hashtag: #respectatwork. When I was at AT&T, we had this cycle where we would have to let people go right before Christmas. She married her husband Kenneth, and for 10 years they struggled to have kids. Your trust is our top concern, so companies can't alter or remove reviews. The next day Leno says his apology was headline news and he was being praised for his kindness. . Marshall will continue her work providing human resource support for AT&T employees. BGSF Inc executives and other stock owners filed with the SEC include: Track performance, allocation, dividends, and risks, Annotate, download XLSX & look up similar tables, Filter, compare, and track coins & tokens, Stocks and cryptocurrency portfolio tracker. He was as sincere as he could be about wanting a culture change in the organization, she said. Sometimes theyre operating in a system that just goes really bad, either over time, or sometimes overnight. And today she is the first black, female CEO in the NBA, having taken the helm at the Dallas Mavericks in 2018 to clean up the league's toxic work culture. That work ethic earned her a full scholarship to the University of California, Berkeley to study business administration and human resources management. Ill give you an example. Cynt Marshall says she had no idea that her memoir was a finalist for a major award until my phone started blowing up with texts, emails and calls from family, friends and coworkers. During Black History Month, with the series 28 Black stories in 28 days, USA TODAY Sports . If you are a CEO, whatever decision you make is the right one. Dallas Mavericks interim CEO Cynthia Marshall answers questions from the media as Dallas Mavericks owner Mark Cuban listens during a press conference at American Airlines Center in Dallas on . It's in tough times like these that solid but also kind leadership is most important. When expanded it provides a list of search options that will switch the search inputs to match the current selection. I was once told to say 'lucky' instead of 'blessed.' Marshall is the founder of Marshalling Resources, a consulting firm that specializes in leadership, diversity and inclusion, culture transformation and overall optimization of people resources. Editors Note: Marshalls title is still being finalized as of this articles publish date. He was on the hunt for a "strong leader," according to Marshall, to help him turnaround the company and was given her name by an associate. ABOUT Cynt Marshall salary income and net worth data provided by People Ai provides an estimation for any internet celebrity's real salary income and net worth like Cynt Marshall based on real numbers. [9] Worth named Marshall as one of the 21 Most Powerful Women in the Business of Sports. And it's not lost on anyone that this example is all too real right now. Clearly we have work to do, and I walk in knowing that theres a lot that I dont know. In 1975, when Marshall was 15, her father broke her nose as she set out to save her mother from his domestic abuse. Cynt Marshall is a business titan, people person, cancer survivor, devout Christian and history maker, among many other things. But I think it was more driven by just a sense of purpose and knowing that the Lord had good things out there for us that my mom always taught us to go and get. So really think about it and know what they are and embrace them and dont miss them. So why not just be nice to everyone. Cynthias family left Birmingham, Alabama, and traveled to California when she was 3 months old. Marshall worked for AT&T for 36 years in . Cynthia's family left Birmingham, Alabama, and traveled to California when she Cuban tells Make It he hired Marshall "because she is amazing, forceful, dynamic, nurturing.". As for the naysayers, who still exist, "I usually take the haters head-on. Not to say its right, but Im used to it. [3] She describes her childhood as being painful growing up in public housing projects with a family struggling to pay the bills. Marshall says she picked Youve Been Chosen as the title because when she began her battle against colon cancer in 2011, her mother, Carolyn, told her that some day she would be able to tell her story and in doing so bless and inspire others. "Inclusion is being asked to dance.". What a difference 20 years and a whole lot of wisdom can make. I walked in during a time that an investigation [into toxic workplace culture] was underway. Instead of yelling at the TV, Im being called into service. But being "first" is nothing new for her. These fellas still listen to mom and they also carry my bags and open the door without me asking. Marshall spoke to TIME about how her religious beliefs have shaped her perspective on obstacles she has faced in life and at work, her efforts to change the culture at the Mavericks and why she believes everyone is chosen. Marshall recently joined the CW33 for a special virtual interview; click here to watch the full story. Cynthia "Cynt" Marshall, Gamma-UC Berkeley, put her career on the line when she accepted the role of chief executive officer (CEO) of the Dallas Mavericks. I did this big Instagram post and got my hair [braided] July 6 of last year because it was my 40th anniversary of starting my professional life. All of it. Marshall became the first African American president at her school. Prior to her joining the Mavs, Marshall founded Marshalling . Most of the messages concerned a . They wanted to enter these systems and be a positive force. I believe he knew he was very sick at that point and apologized just for a lot of things. I always tell people, very few things are crystal. I wasnt chosen just for one particular thing. 184 ratings32 reviews. Dallas Mavericks CEO Cynt Marshall on new book Cynthia Marshall is the first Black female CEO in the NBA. How Dallas Mavericks CEO Cynt Marshall was built to turn around the team's toxic workplace culture. Congratulations, my sister! She was interviewed by Washington Post sports enterprise reporter Michael Lee. Cynt and Kenneth have four children together. That is how I know it is possible.. The action you just performed triggered the security solution. All rights reserved. I had to purge an old culture while instilling a new culture, and then just the normal things that you deal with from a change management resistance standpoint. I was more concerned at that point about how to turn down this promotion and not lose my job. Named as one of the Top 50 Most Powerful Women in Corporate America by BE in 2015, Marshall is a quick thinker, straight talker, and highly respected leader who was senior vice president, Human Resources and chief diversity officer at AT&T before she retired in 2017 to launch her own consulting firm. Many people ask this question about the money Cynt Marshall makes from Twitter. The chief executive officer of the Dallas Mavericks, Cynthia "Cynt" Marshall, arrived at the office on media day in September with her phone already buzzing. My recipe is to clearly lay out a vision for where we want to take the organization, lay out a set of values, if they dont exist already. The Company's disciplined acquisition philosophy, which builds value through both financial growth and the retention of unique and dedicated talent within BGSF's family of companies, has resulted in a seasoned management team with strong tenure and the ability to offer exceptional service to our field talent and client partners while building value for investors. [1] Marshall was also one of her university's first African-American cheerleaders at the University of California, Berkeley in the late 1970s. "I truly believe if you have an inclusive culture and a diverse group of employees, you can get anything done," Marshall says. Headquartered in Plano, Texas, BGSF provides workforce solutions to a variety of industries through its various divisions in IT, Cyber, Finance & Accounting, Creative, Real Estate (apartment communities and commercial buildings), and Light Industrial. In her new book You've . The NAACP Image Award winners will be announced virtually on Tuesday night, and the full awards program will air Saturday night on the Black Entertainment Television channel, amid Black History Month. With the Mavericks, Marshall has focused on hiring a diverse and inclusive executive team. But I knew I was gonna beat it. "Instead of being all freaked out and consumed with the negative right now, we are crunching numbers to pay people who only get paid if we play," Marshall tells CNBC Make It. Find more Mavericks coverage from The Dallas Morning News here. I think were all chosen uniquely for the positions and the jobs that were in and we have to seize those opportunities and take advantage of them and realize that every single role is a big role. When you fundamentally try to change who I am, when you tell me I cant say blessed, when you tell me Im too loud, youre actually telling me you dont want me to be a Black woman, she said. It is not. A reporter asked Kenny one time, how he felt about being a stay-at-home dad and he said, a real man will do whatever it takes for his family to thrive. When I read that in the newspaper article, I had to ask him if he actually said it because its just so profound. When a Sports Illustrated article exposed internal abuse and harassment in the Dallas Mavericks organization, owner Mark Cuban knew he had a culture problem. Cynt Marshall has been a dynamic force for inclusion and diversity within the Mavericks organization and over a 36-year career at AT&T. When Cynt was hired as the new CEO of the Mavs in March 2018, she set her sights on a culture transformation. All Rights Reserved. @modelousa // #FightingSpirit https://t.co/ZM0dZjFFhd. Its beautiful that people are taking the time to tell me how they are touched.. He was trying to make a difference for his employees,'" Marshall says. Thats fine. When former AT&T executive Cynt Marshall was named CEO of the Dallas Mavericks in 2018, she became the first woman to lead the team's front office. 12 Ratings. She wanted to learn about their lives, from childhood to adulthood, not just about their career aspirations. Brad Townsend, Sports enterprise reporter, Mavericks and NBA. After those more-than-challenging first 10 years . It was a former colleague, calling on behalf of Mavericks owner, Mark Cuban, who was eager for the opportunity to speak with her directly. Im real focused on that. I called her to apologize and say I was sorry if I hurt her feelings," Leno wrote. It took precedence over all else. But when she was promoted to upper management at AT&T in 2000, her bosses told her the nickname had to go. "If something is directly impacting my workplace and others then I have to nip it," she says. "I tried to look the conservative way my colleagues looked," says Marshall, who adopted a uniform of a blue suit, a scarf and black shoes. On average, BGSF Inc executives and independent directors trade stock every . I know people of color deal with it. Cynthia Marshall, named interim CEO of the Dallas Mavericks in the wake of a scathing article exposing the basketball organization's culture of sexual harassment against women, is about to give . I had to let them go to change our culture in the workplace. Click . Related: 10 Leadership Lessons with Dallas Mavericks CEO Cynt Marshall. . Since taking the helm, Marshall has been focused on hiring a diverse executive team. Marshall worked for AT&T for 36 years in leadership role focused on improving workplace culture and encouraging diversity/inclusion. DALLAS (KDAF) Cynthia Marshall, CEO of the Dallas Mavericks, became the first Black female CEO in the National Basketball Association. Meet Cynt Marshall: From one of Berkeley's first Black cheerleaders to the first Black woman CEO in NBA. [11], In 2022, Random House published Cynt's memoir Youve Been Chosen: Thriving Through the Unexpected, which covers her personal and professional life as well as her battle with cancer.[12]. Get notification with the latest net worth updates for free. Im doing this for the sisterhood, and because Mark Cuban is serious about changing the culture., She will be reporting to Cuban who, she says, joked that he will report to her. Raised in Richmond, California, Marshall received a full scholarship to attend the University of California, Berkeley to study . No portion of NBA.com may be duplicated, redistributed or manipulated in any form. "Just as positive actions are like seeds, rude gestures and remarks are like germsyou may not see the impact they have on you for a while, but they are there, silently infecting you and everyone around you," the authors write. Her life story, after all, encompasses deeply personal topics, including her cancer bout; domestic violence at the hands of her father; her four miscarriages and the death of a daughter; and overcoming overt and subtle racism during her rise in corporate America. (There were no women or people of color on the Mavericks' leadership team when Marshallstarted. [Those are] the foundational things that I put in place to make sure that we moved the needle. Congratulations to our Outstanding Literary and Television + Streaming winners! It was not easy for him. What I do get emotional about is if I had to terminate someone. I didnt know the business of basketball; I know how to lead people. We needed an agenda for women, we needed to value people, we needed to have a set of values. I dont even watch Shark Tank, she noted. In 2018, Cynthia "Cynt" Marshall became CEO and president of the National Basketball Association's Dallas Mavericksmaking her the first Black woman to assume such a role. But I also believe theres something wrong in the system, for the numbers to look like they look. Cynthia (Cynt) Marshall is the CEO of the Dallas Mavericks and has been a dynamic force for inclusion and diversity within the organization and over a 36-year career at AT&T. As the first African-American woman to lead an NBA team, Marshall guided the Mavs to become the standard for inclusion and diversity in the NBA. The NBA franchise had come under fire after . But the greatest blessing, Marshall told The News on Tuesday, is the outpouring of heartfelt response she continues to receive from readers. She is also an outspoken cancer survivor, regular speaker at cancer-related events, and vocal supporter of cancer patients and . Admittedly, however, Marshall says she has never experienced sexual harassment herself. A Division of NBC Universal, Cynt Marshall and Mark Cuban at a Dallas Mavericks press conference. . Not surprisingly, most SI sources went unnamed due to fear of humiliation or retaliation. Its all three. She was also "definitely less animated and quieter at work than at home. In particular, there was one high-level executive who Marshall says predicted that she wouldn't last 90 days as CEO. But I do know how to lead, and how to effect necessary change in an organization.. I dont cry a lot about work. Try giving a little. EVENTS Dallas Mavericks CEO Cynt Marshall spoke about her life and career. Wings fever: I'm told at least 50 Mavs staffers, including CEO Cynt Marshall, plan to be in Arlington to . Two All-Stars making me cry tears of joy. Her vision was for the Mavericks organization to become the NBA standard for inclusion and diversity . "Even if you never see a person you have treated badly again, even if no one sees or knows of your rudeness or bad behavior, you will know," the book says. "I [just] had a one-on-one with one of the vice presidents last night for two hours and probably an hour and a half of that was just personal talk," Marshall tells Make It on Jan. 30. Nextdoor Is Opening Doors for Small Businesses, The Secret History of the Shadow Campaign That Saved the 2020 Election. I really believe that," Marshall toldCNBC Make Iton Jan. 30. I was VP already, helping my family, helping a lot of people. At ages 39 and 30 they are respectful, authentic, employed, and they love the game of basketball. YouTube. The results of a monthslong SI investigationpaints the Mavericks environment as one of the most outrageous and egregious exposed to date. Everyone needs to read You've Been Chosen and learn Marshall's storyit will ignite your soul and change your life." T. No. But if its a rubber ball, I can throw it and itll bounce away and maybe somebody will get it and theyll run with it. It includes completing the internal investigation already launched by Mavericks owner Mark Cuban; personally meeting with each of the organizations 141 employees; and formalizing a detailed process for transforming the organizations dysfunctional culture and refining its operational effectiveness, with an emphasis on all systems and policies related to reporting and addressing employee complaints. However, people in the office still called her Cindy at times, and she often had to let it slide. You would be surprised how much you get back.". Marshall grew up in the housing projects in Richmond, California, less than an hour from San Francisco. "Nothing ethnic," she says, which for her meant no red shoes or braids at work. I didnt really know this kind of job existed. I said it a lot during my cancer battle that I was uniquely equipped and chosen to have cancer. Its a time when the whole nation gets to do that, she said. Privacy Policy Cynthia Marshall (born December 15, 1959) is chief executive officer of the Dallas Mavericks. "I honestly didn't know who Mark Cuban was," Marshall told the Dallas Observer in 2018. And the first thing, she made "real clear" to all her employees in North Carolina was that "Cynt" was her preferred name, and she was not letting "Cindy" slide anymore. He called me a couple of years later. @drpepper | #MFFL, And then theres this honey who likes to help me make suite rounds. Marshall was also one of her university's first African-American cheerleaders at the University of California, Berkeley in the late 1970s. Entrepreneurs Summit She said she was a victim of domestic violence, and, when she was 11, watched as her father shot a man in . Its just our lives. Alexandria, Va. SHRM (the Society for Human Resource Management) announced today Cynthia "Cynt" Marshall, CEO of the Dallas Mavericks, will speak at the SHRM INCLUSION 2022 conference on . I am very competitive and so I like to make sure that, whatever were measuring, we are setting the standard in the NBA. After graduating, at 21, Marshall landed her first job as a local supervisor at AT&T in California in July 1981, working the afternoon and evening shifts. After the experience, Marshall was inspired to be her complete authentic self in corporate America. And so I had no women or people of color on my executive leadership team permanent, in permanent positions. In my job at the Mavs, I had the pleasure of only having at that point 120 to 140 people so I could meet with them one on one. When this call came, I thought, I cant just sit on the sidelines. Management Like this story? I think there is that, you know, breadwinner-I-need-to take-care-of-my-family mentality. RT @dallasmavs: Your first five on the floor tonight People get caught up in systems unfortunately. It was historic and the faculty was more emotional than I was. Cynthia Cynt Marshall was hired by Dallas Mavericks owner Mark Cuban to take over as its CEO in 2018, becoming the first Black woman to ever head up an NBA team. Now in her second act as CEO of the Dallas Mavericks, Cynt has reshaped the organization to be a values-based employer with a focus on building teams and developing individuals with character.. At the 2021 Conscious Capitalism CEO Summit, Cynt was joined in conversation by . Marshall calls the book "the good, the great, the bad and the ugly parts . I look at the things that I have to get done and I set priorities based on that. Once the first African American cheerleader at UC Berkeley, the telecommunications veteran is now the NBAs first woman CEO.

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