. You end up repeating the ideas youre hoping people will forgetbut, of course, people cant forget them because you keep talking about them. Hugo Mercier explains how arguments are more convincing when they rest on a good knowledge of the audience, taking into account what the audience believes, who they trust, and what they value. 1 Einstein Drive The students were then asked to distinguish between the genuine notes and the fake ones. Reason is an adaptation to the hypersocial niche humans have evolved for themselves, Mercier and Sperber write. From my experience, 1 keep emotions out of the exchange, 2 discuss, don't attack (no ad hominem and no ad Hitlerum), 3 listen carefully and try to articulate the other position accurately, 4 show . Over 2,000,000 people subscribe. Imagine, Mercier and Sperber suggest, a mouse that thinks the way we do. This website uses cookies to ensure you get the best experience on our website. If you want to beat procrastination and make better long-term choices, then you have to find a way to make your present self act in the best interest of your future self. Kolbert's popular article makes a good case for the idea that if you want to change someone's mind about something, facts may not help you. Technically, your perception of the world is a hallucination. This tendency to embrace information that supports a point of view and reject what does not is known as the confirmation bias. There are entire textbooksand many studies on this topic if youre inclined to read them, but one study from Stanford in 1979 explains it quite well. So while Kolbert does have a very important message to give her readers she does not give it to them in the unbiased way that it should have been presented and that the readers deserved. Contents [ hide] Why do you want to criticize bad ideas in the first place? When we are in the moment, we can easily forget that the goal is to connect with the other side, collaborate with them, befriend them, and integrate them into our tribe. Sloman and Fernbach cite a survey conducted in 2014, not long after Russia annexed the Ukrainian territory of Crimea. Appealing to their emotions may work better, but doing so is obviously antithetical to the goal of promoting sound science. Curiosity is the driving force. Why Facts Don't Change Our Minds. One provided data in support of the deterrence argument, and the other provided data that called it into question. Scouts, meanwhile, are like intellectual explorers, slowly trying to map the terrain with others. Cognitive scientists Hugo Mercier and Dan Sperber have written a book in answer to that question. It's because they believe something that you don't believe. The short answer it feels good to stick to our guns, even if we're wrong. Why Facts Don't Change Our Minds. When people would like a certain idea/concept to be true, they end up believing it to be true. This app provides an alternative kind of learning and education discovery. Enter your email now and join us. The packets also included the mens responses on what the researchers called the Risky-Conservative Choice Test. They wanted to fit in so went along with the majority group, typical of normative social influence. A third myth has permeated much of the conservation field's approach to communication and impact and is based on two truisms: 1) to change behavior, one must first change minds, 2) change must happen individually before it can occur collectively. When Kellyanne Conway coined the term alternative facts in defense of the Trump administrations view on how many people attended the inauguration, this phenomenon was likely at play. In such cases, citizens are likely to resist or reject arguments andevidence contradicting their opinionsa view that is consistent with a wide array ofresearch. Have the discipline to give it to them. 8. Consider whats become known as confirmation bias, the tendency people have to embrace information that supports their beliefs and reject information that contradicts them. Anger, misdirected, can wreak all kinds of havoc on others and ourselves. Mercier, who works at a French research institute in Lyon, and Sperber, now based at the Central European University, in Budapest, point out that reason is an evolved trait, like bipedalism or three-color vision. Well structured Youll find this to be particularly well organized to support its reception or application. Thus, these essays are of lower quality than ones written by experts. The Harvard psychologist Steven Pinker put it this way, People are embraced or condemned according to their beliefs, so one function of the mind may be to hold beliefs that bring the belief-holder the greatest number of allies, protectors, or disciples, rather than beliefs that are most likely to be true. 2. The midwife implored Maranda to go online and do her own research. It emerged on the savannas of Africa, and has to be understood in that context. And here our dependence on other minds reinforces the problem. Clear argues that bad ideas continue to live because many people tend to talk about them thus spreading them further. Why Facts Don't Change Our Minds. [arve url=https://youtu.be/VSrEEDQgFc8/]. I have been sitting on this article for over a year. The fact that both we and it survive, Mercier and Sperber argue, proves that it must have some adaptive function, and that function, they maintain, is related to our hypersociability.. Facts dont change our minds. This borderlessness, or, if you prefer, confusion, is also crucial to what we consider progress. Insiders take Youll have the privilege of learning from someone who knows her or his topic inside-out. James Clear writes about habits, decision making, and continuous improvement. In 1975, researchers at Stanford invited a group of undergraduates to take part in a study about suicide. For this experiment, researchers rounded up a group of students who had opposing opinions about capital punishment. IvyMoose is the largest stock of essay samples on lots of topics and for any discipline. Background Youll get contextual knowledge as a frame for informed action or analysis. Such a mouse, bent on confirming its belief that there are no cats around, would soon be dinner. The what makes a successful firefighter study and capital punishment study have the same results, one even left the participants feeling stronger about their beliefs than before. Growing up religious, the me that exists today is completely contradictory to what the old me believed, but I allowed myself to weigh in the facts that contracted what I so dearly believed in. Surprised? Kolbert cherry picks studies that help to prove her argument and does not show any studies that may disprove her or bring about an opposing argument, that facts can, and do, change our minds. They begin their book, The Knowledge Illusion: Why We Never Think Alone (Riverhead), with a look at toilets. In a well-run laboratory, theres no room for myside bias; the results have to be reproducible in other laboratories, by researchers who have no motive to confirm them. Get book recommendations, fiction, poetry, and dispatches from the world of literature in your in-box. An essay by Toni Morrison: The Work You Do, the Person You Are.. A few years later, a new set of Stanford students was recruited for a related study. Read more at the New Yorker. I thought Kevin Simler put it well when he wrote, If a brain anticipates that it will be rewarded for adopting a particular belief, its perfectly happy to do so, and doesnt much care where the reward comes from whether its pragmatic (better outcomes resulting from better decisions), social (better treatment from ones peers), or some mix of the two. 3. In 1975, researchers at Stanford invited a group of undergraduates to take part in a study about suicide. Among the many, many issues our forebears didn't worry about were the deterrent effects of capital punishment and the ideal attributes of a firefighter. Hidden Brain is hosted by Shankar Vedantam and produced by Parth Shah, Jennifer Schmidt, Rhaina Cohen, Thomas Lu and Laura Kwerel. getAbstract offers a free trial to qualifying organizations that want to empower their workforce with curated expert knowledge. February 27, 2017 "Information Clearing House" - "New Yorker" - In 1975, researchers at Stanford invited a group of undergraduates to take part in a study about suicide. James, are you serious right now? This, I think, is a good method for actually changing someones mind. About half the participants realized what was going on. Rioters joined there on false pretenses of election fraud and wanted justice for something that had no facts to back it up. You are simply fanning the flame of ignorance and stupidity. A recent example is the anti-vax leader saying drinking your urine can cure Covid, meanwhile, almost any scientist and major news program would tell you otherwise. You cant know what you dont know. Six of Crows. Here's what the ratings mean: 10 Brilliant. When it comes to the issue of why facts don't change our minds, one of the key reasons has to do with confirmation bias. They cite research suggesting that people experience genuine pleasurea rush of dopaminewhen processing information that supports their beliefs. I thought about changing the title, but nobody is allowed to copyright titles and enough time has passed now, so Im sticking with it. Heres how the Dartmouth study framed it: People typically receive corrective informationwithin objective news reports pitting two sides of an argument against each other,which is significantly more ambiguous than receiving a correct answer from anomniscient source. For example, "I'm allowed to cheat on my diet every once in a while." 2. First, AI needs to reflect more of the depth that characterizes our own intelligence. Two Harvard Professors Reveal One Reason Our Brains Love to Procrastinate : We have a tendency to care too much about our present selves and not enough about our future selves. They identified the real note in only ten instances. Why facts don't change our minds. Why do arguments change people's minds in some cases and backfire in others? The Gormans dont just want to catalogue the ways we go wrong; they want to correct for them. . We look at every kind of content that may matter to our audience: books, but also articles, reports, videos and podcasts. What are the odds of that? As one Twitter employee wrote, Every time you retweet or quote tweet someone youre angry with, it helps them. Recently, a few political scientists have begun to discover a human tendency deeply discouraging to anyone with faith in the power of information. 1. This is the more common way of putting it: "I don't believe in ghosts." But the word "belief" in this context just means: "I don't think ghosts exist." Why take advantage of the polysemous aspect of the word belief and distort its context . Out of twenty-five pairs of notes, they correctly identified the real one twenty-four times. Im just supposed to let these idiots get away with this?, Let me be clear. Even after the evidence for their beliefs has been totally refuted, people fail to make appropriate revisions in those beliefs, the researchers noted. When it comes to changing peoples minds, it is very difficult to jump from one side to another. Prejudice and ethnic strife feed off abstraction. In The Enigma of Reason, they advance the following idea: Reason is an evolved trait, but its purpose isnt to extrapolate sensible conclusions Elizabeth Kolbert is the Pulitzer Prizewinning author of The Sixth Extinction: An Unnatural History. In the Stanford suicide note study, the students stick with what they believe even after finding out their beliefs are based on completely false information. Thanks for reading. Our supervising producer is Tara Boyle. If people counterargue unwelcome information vigorously enough, they may end up with more attitudinally congruent information in mind than before the debate, which in turn leads them to report opinions that are more extreme than they otherwisewould have had, theDartmouth researcherswrote. In a study conducted at Yale, graduate students were asked to rate their understanding of everyday devices, including toilets, zippers, and cylinder locks. These are the fruits that are safe (and not safe) for your dog to eat, These Clever Food Hacks Get Kids To Eat Healthy, The 5 Ways You Know Youre Too Old For Roommates. Join hosts Myles Bess and Shirin Ghaffary for new episodes published every Wednesday on . Helpful Youll take-away practical advice that will help you get better at what you do. In this case, the failure was particularly impressive, since two data points would never have been enough information to generalize from. If we all now dismiss as unconvincing any information that contradicts our opinion, you get, well, the Trump Administration. It's complex and deeply contextual, and naturally balances our awareness of the obvious with a sensitivity to nuance. In an interview with NPR, one cognitive neuroscientist said, for better or for worse, it may be emotions and not facts that have the power to change our minds. Sign up for the Books & Fiction newsletter. This was written by Elizabeth Kolbert shortly after the election, so it's pretty political, but addresses an interesting topic and is relevant to the point above. The students were told that the real point of the experiment was to gauge their responses to thinking they were right or wrong. For all the large-scale political solutions which have been proposed to salve ethnic conflict, there are few more effective ways to promote tolerance between suspicious neighbours than to force them to eat supper together. 5, Perhaps it is not difference, but distance that breeds tribalism and hostility. If you divide this spectrum into 10 units and you find yourself at Position 7, then there is little sense in trying to convince someone at Position 1. New Study Guides. Your highlights will appear here. We live in an era where we are immersed in information and opinion exchange. Nor did they have to contend with fabricated studies, or fake The word kind originated from the word kin. When you are kind to someone it means you are treating them like family. Its easy to spend your energy labeling people rather than working with them. The students were provided with fake studies for both sides of the argument. A helpful and/or enlightening book that stands out by at least one aspect, e.g. Almost invariably, the positions were blind about are our own. Each guide features chapter summaries, character analyses, important quotes, & much more! At any given moment, a field may be dominated by squabbles, but, in the end, the methodology prevails. In fact, there's a lot more to human existence and psychological experience than just mere thought manipulation. Why you think youre right even if youre wrong, 7 Ways to Retain More of Every Book You Read, First Principles: Elon Musk on the Power of Thinking for Yourself, Mental Models: How to Train Your Brain to Think in New Ways. In, Why Facts Don't Change Our Minds, an article by Elizabeth Kolbert, the main bias talked about is confirmation bias, also known as myside bias. However, truth and accuracy are not the only things that matter to the human mind. The best thing that can happen to a bad idea is that it is forgotten. People have a tendency to base their choices on their feelings rather than the information presented to them. The students were asked to respond to two studies. And the best place to ponder a threatening idea is a non-threatening environment one where we don't risk alienation if we change our minds. Half the students were in favor of it and thought that it deterred crime; the other half were against it and thought that it had no effect on crime. Books we rate below 5 wont be summarized. samples are real essays written by real students who kindly donate their papers to us so that Its easier to be open-minded when you arent feeling defensive. Years ago, Ben Casnocha mentioned an idea to me that I havent been able to shake: The people who are most likely to change our minds are the ones we agree with on 98 percent of topics. Institute for Advanced Study Of course, news isn't fake simply because you don't agree with it. They were then asked to explain their responses, and were given a chance to modify them if they identified mistakes. As is often the case with psychological studies, the whole setup was a put-on. If someone disagrees with you, it's not because they're wrong, and you're right. Here is how to lower the temperature. Inevitably Kolbert is right, confirmation bias is a big issue. The Influential Mind: What the Brain Reveals About Our Power to Change Others by Tali Sharot, The Misinformation Age: How False Beliefs Spread by Cailin O'Connor and James Owen Weatherall, Do as I Say, Not as I Do, or, Conformity in Scientific Networks by James Owen Weatherall and Cailin O'Connor, For all new episodes, go to HiddenBrain.org, Do as I Say, Not as I Do, or, Conformity in Scientific Networks. Conversely, those whod been assigned to the low-score group said that they thought they had done significantly worse than the average studenta conclusion that was equally unfounded. And they, too, dedicate many pages to confirmation bias, which, they claim, has a physiological component. Sometimes we believe things because they make us look good to the people we care about. For instance, it may offer decent advice in some areas while being repetitive or unremarkable in others. How can we avoidlosing ourminds when trying to talk facts? It is intelligent (though often immoral) to affirm your position in a tribe and your deference to its taboos. hide caption. Use of this site constitutes acceptance of our User Agreement and Privacy Policy and Cookie Statement and Your California Privacy Rights. A recent experiment performed by Mercier and some European colleagues neatly demonstrates this asymmetry. We have helped over 30,000 people so far. The New Yorker may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. They dont. Ideas can only be remembered when they are repeated. Hot Topic Youll find yourself in the middle of a highly debated issue. New discoveries about the human mind show the limitations of reason. The first reason was that they didn't want to be ridiculed by the rest of the group from differing in opinions. Why Facts Don't Change Our Minds. Such a mouse, bent on confirming its belief that there are no cats around, would soon be dinner. It's this: Facts don't necessarily have the. Inspiring Youll want to put into practice what youve read immediately. Whatever we select for our library has to excel in one or the other of these two core criteria: Enlightening Youll learn things that will inform and improve your decisions. I believe more evidence for why confirmation bias is impossible to avoid and is very dangerous, though some of these became more prevalent after the article was published, could include groups such as the kkk, neo-nazis, and anti-vaxxers. She has written for The New Yorker since 1999. In a world filled with alternative facts, where individuals are often force fed (sometimes false) information, Elizabeth Kolbert wrote "Why Facts Don't Change Our Minds" as a culmination of her research on the relation between strong feelings and deep understanding about issues. Next thing you know youre firing off inflammatory posts to soon-to-be-former friends. Change their behavior or belief so that it's congruent with the new information. For example, when you drive down the road, you do not have full access to every aspect of reality, but your perception is accurate enough that you can avoid other cars and conduct the trip safely. Get professional help and free up your time for more important things. Stripped of a lot of what might be called cognitive-science-ese, Mercier and Sperbers argument runs, more or less, as follows: Humans biggest advantage over other species is our ability to coperate. But here they encounter the very problems they have enumerated. This is conformity, not stupidity., The linguist and philosopher George Lakoff refers to this as activating the frame. You cant jump down the spectrum. Coming from a group of academics in the nineteen-seventies, the contention that people cant think straight was shocking. As youve probably guessed by now, thosewho supported capital punishment said the pro-deterrence data was highly credible, while the anti-deterrence data was not. Imagine, Mercier and Sperber suggest, a mouse that thinks the way we do. New facts often do not change people's minds. Humans need a reasonably accurate view of the world in order to survive. Renee Klahr contains uncommonly novel ideas and presents them in an engaging manner. Elizabeth Kolbert New Yorker Feb 2017 10 min. The way to change peoples minds is to become friends with them, to integrate them into your tribe, to bring them into your circle. If youre not interested in trying anymore and have given up on defending the facts, you can at least find some humor in it, right? The Gormans, too, argue that ways of thinking that now seem self-destructive must at some point have been adaptive. Why dont facts change our minds? Article Analysis of Why Facts Don't Change Our Minds by Elizabeth Kolbert Every person in the world has some kind of bias. Soldiers are on the intellectual attack, looking to defeat the people who differ from them. So clearly facts change can and do change our minds and the idea that they do is a huge part of culture today. In a new book, "The Enigma of Reason" (Harvard), the cognitive scientists Hugo Mercier and Dan Sperber take a stab at answering this question. The essay on why facts don't alter our beliefs is pertinent to the area of research that I am involved in as well. As everyone whos followed the researchor even occasionally picked up a copy of Psychology Todayknows, any graduate student with a clipboard can demonstrate that reasonable-seeming people are often totally irrational. So she did. To the extent that confirmation bias leads people to dismiss evidence of new or underappreciated threatsthe human equivalent of the cat around the cornerits a trait that should have been selected against. Though half the notes were indeed genuinetheyd been obtained from the Los Angeles County coroners officethe scores were fictitious. In this article Kolbert explains why it is very difficult . Most people argue to win, not to learn. Justify their behavior or belief by changing the conflicting cognition. "The most difficult subjects can be explained to the most slow-witted man if he has not formed any idea of them already; but the simplest thing cannot be made clear to the most intelligent man . One way to look at science is as a system that corrects for peoples natural inclinations. Are wearguing for the sake of arguing? 2017. But hey, Im writing this article and now I have a law named after me, so thats cool. Habits of mind that seem weird or goofy or just plain dumb from an intellectualist point of view prove shrewd when seen from a social interactionist perspective. (Toilets, it turns out, are more complicated than they appear.). This leads to policies that can be counterproductive to the purpose. The rush that humans experience when they win an argument in support of their beliefs is unlike anything else on the planet, even if they are arguing with incorrect information. 2. Who is the audience that Kolbert is addressing? It disseminates their BS. Humans' disregard of facts for information that confirms their original beliefs shows the flaws in human reasoning. "Don't do that.". Every person in the world has some kind of bias. "When your beliefs are entwined with your identity, changing your mind means changing your identity. What might be an alternative way to explain her conclusions? Why you think youre right even if youre wrong by Julia Galef. Researchers have spent hundreds of hours studying how our opinions are formedand held. Hidden. To reduce the psychological discomfort, the person will have to change either their mind or their behavior so that the inconsistency or contradiction is resolved, thus restoring mental balance. Shaw describes the motivated reasoning that happens in these groups: "You're in a position of defending your choices no matter what information is presented," he says, "because if you don't, it. This is what happened to my child who I did vaccinate versus my child who I didn't vaccinate.' If someone you know, like, and trust believes a radical idea, you are more likely to give it merit, weight, or consideration. Innovative You can expect some truly fresh ideas and insights on brand-new products or trends. Each week, I share 3 short ideas from me, 2 quotes from others, and 1 question to think about. As a rule, strong feelings about issues do not emerge from deep understanding, Sloman and Fernbach write. To revisit this article, select My Account, thenView saved stories, To revisit this article, visit My Profile, then View saved stories. It is the mental process of acquiring knowledge and understanding through thought, reason, analysis of information, and experience. For example, our opinions. Thousands of subsequent experiments have confirmed (and elaborated on) this finding. Oct. 29, 2010. Next, they were instructed to explain, in as much detail as they could, the impacts of implementing each one. The fact that both we and it survive, Mercier and Sperber argue, proves that it must have some adaptive function, and that function, they maintain, is related to our hypersociability. Mercier and Sperber prefer the term myside bias. Humans, they point out, arent randomly credulous. Why? Isnt it amazing how when someone is wrong and you tell them the factual, sometimes scientific, truth, they quickly admit they were wrong? But looking back, she can't believe how easy it was to embrace beliefs that were false. In marketing, it is essential to have an understanding of the factors that influence people's decision-making processes. When most people think about the human capacity for reason, they imagine that facts enter the brain and valid conclusions come out. Rarely has this insight seemed more relevant than it does right now. It makes a difference. 8 Very good. This week on Hidden Brain, we look at how we rely on the people we trust to shape our beliefs, and why facts aren't always enough to change our minds. I found this quote from Kazuki Yamada, but it is believed to have been originally from the Japanese version of Colourless Tsukuru Tazaki by Haruki Murakami. 3. As Mercier and Sperber write, This is one of many cases in which the environment changed too quickly for natural selection to catch up.. You have to slide down it. You can get more actionable ideas in my popular email newsletter. Sloman and Fernbach see this effect, which they call the illusion of explanatory depth, just about everywhere. A helpful and/or enlightening book that combines two or more noteworthy strengths, e.g. Ad Choices. Becoming separated from the tribeor worse, being cast outwas a death sentence.. "Why facts don't change our minds". I would argue that while arguing against this and trying to prove to the readers how bad confirmation bias is, Kolbert succumbs to it in her article.

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